The one man show has now grown to be a more than 500 employed, more than 100000 Sq. Ft. sprawling production area which caters to the southern half of the Country on 24 x 7 basis. Our Turnover has crossed Rs.200 Crores last year. We expect to touch Rs.500 Crores in the year 2017 and by 2020 to reach Rs.1000 Crores mark. We have always enjoyed a Health growth rate. VIJAYALAKSHMI enjoys a major market share wherever we are present. Plans are on the anvil to foray in to the rest of the Country and make VIJAYALAKSHMI, a National Brand . Our Facility in Himachal Pradesh is designed for production of Mixer Grinders (Mixie), LPG Stoves, Induction Stoves, Geyser, Ceiling Fans, Electric Kettle, Electric Rice Cooker, Electric Iron, Juicer, Toaster, Sandwich Mater, Roti Maker, Domestic Pressure Cookes (Regular and Induction based), Non-Stick Tawa, Pan, Kadai, Appachatti, Kuzhi Paniyarakkal, Immersion Water Heater, Steel Furniture, LED Lights etc. Similarly in our Facility at Coimbatore, Tamil Nadu, we manufacture Table Top Grinders in different models, capacities, designs etc., in the domestic segment and in commercial segment we manufacture Stainless Steel Conventional Type Wet Grinders, Fully Stainless Steel Body Tilting Model Wet Grinders, Atta Kneaders, Potato Peelers, Coconut Scrapers, Rice Washers, Idly/Dosa Batter Mixing Machines, Chapati Making Machines etc..We are also exporting our products to various countries. Our major exports are the domestic appliances and commercial kitchen appliances . Recently our 100% export oriented brand “RISHAB” has also entered into the south Indian Commercial market. VIJAYALAKSHMI MARKETING , briefly, is one of the part of Coimbatore’s history. Started on the firm foundation capability, the humble origin is actually lost to most of the early observers. While the others were making noises, we felt we have to consolidate and diverse. Quietly, we built up a reputation on an undisputable quality benchmark with reliable delivery schedules. When the market was reeling under various birth pangs, the Company could thrive because of the philosophical approach. Gaps are there to fill up and the hungry consumers are to be satiated. Technology under went a sea of change. Everywhere feverish activity of innovation and improvisation was going on. In the last decade whatever, VIJAYALAKSHMI had attained in reputation, technical lead and goodwill have now come to the aid. Solid demand from the market forced them to introduce many ancillary types of equipment along with their lead product – WET GRINDER. The interesting part is the insatiable hunger of the consumer world. Slowly VIJAYALAKSHMI introduced Product after Product and all are lapped up. VIJAYALAKSHMI after reviewing the situation decided to alter itself into a single solution provider in the area where they are market leaders in South India Kitchen Appliances. The decision has been made after considering every angle of quality, technology and market conditions. Slowly now the story is unfolding.
To deliver a world class and affordable kitchen appliance, which is a result of relentless research and consistent quality standards, to every house in the country.
Elevate the experience of our customers by innovating in the finer concepts of living style.
“Vijaylakshmi Appliances was started with a vision to offer quality products to every household. With humble beginnings, today, after 25 years of experience and experimentation in unbelievable circumstances with many lessons learned along the way, we have been able to maintain a consistent growth rate even in adverse market conditions. All this, thanks to our relentless pursuit of quality standards and innovation.
As we strive to take the same level of quality and commitment to a global level, we aim to become one of the top ten kitchen appliances company in the world by 2020. We have immense pride in our development and research expertise, which will lead us to the forefront in the global arena, at the same affordable cost as ever.